In short: the right website builder for a small business mostly depends on how much of the work you want to keep. For a business website with nothing to set up, a tool that starts from your answers (BeeVitrine). To adjust everything yourself from a first draft, Hostinger or Wix. For a highly polished look, Squarespace. For a single page, Carrd. For a custom need, WordPress or Webflow.
There are dozens of ways to build a small business website. They differ less by the quality of the result than by what falls on you: picking a template, placing blocks, writing the copy, dealing with hosting, keeping it updated. This comparison ranks seven well-known tools on that one criterion, from the one where you do the least to the one where you do the most.
This article is written by the BeeVitrine team, which is on the list. For the six other tools, we describe how they work in general, as they present themselves, with no prices or ratings: plans change often, so check them on their own websites.
How should you compare website builders?
A website builder is a service that gets you a website without programming it. They all host your site; what sets them apart is how the site gets built. There are four methods:
- answering questions about your business, and letting the tool write and assemble the site;
- describing your business to an AI, which produces a first draft you then edit in an editor;
- starting from a template and replacing its copy and images with yours;
- building block by block, with all the freedom and work that comes with it.
The further down this list, the more you control every detail, and the more time it takes. No method is better in absolute terms: an auto shop, a photographer and a store with a hundred products do not have the same needs.
What do the 7 website builders offer?
| Tool | How the site gets built | Who writes the copy | The right pick if |
|---|---|---|---|
| BeeVitrine | A form made for your industry | The tool, from your answers | You want a business website with nothing to set up |
| Hostinger | An AI generates a first draft, then an editor | You, with AI help | You want an automatic start, then to adjust everything |
| Wix | A template or an AI assistant, then a free-form editor | You, with AI help | You want to place every element and add features |
| Squarespace | A polished template or a guided flow | You | Looks matter a lot in your line of work |
| Carrd | A single page, from a simple template | You | One page is enough |
| WordPress | Open-source software, a theme and plugins | You | You have a custom need and someone to maintain it |
| Webflow | A design canvas close to code | You | You are a designer, or your agency uses it |
1. BeeVitrine: a form for each industry
- How the site gets built: you pick your industry out of 35, then answer the questions made for it: your services, hours, service area, what sets you apart, your photos. BeeVitrine writes the copy, builds the pages and lays out the site. Expect about 5 minutes for a first version.
- What is included: copy, design, hosting, a secure address (https), structured data for Google, a WhatsApp button and updates. Building is free; you pay when you go live (see pricing).
- What you handle: reviewing your copy, picking another layout or the form of a section in one click, keeping your hours up to date.
- What it does not do: no online store with a cart, no pixel-precise free placement of elements.
- The right pick if: you want a website for your small business without setting anything up yourself, and your customers reach you by phone or WhatsApp. See, for example, the questions asked of a restaurant or an auto repair shop.
Going live costs $9.99 a month or $99.90 a year. To compare what each way of building a site really costs, read How much does a small business website cost?.
2. Hostinger Website Builder: a web host's AI builder
- How the site gets built: you describe your business, the AI generates a first version, then you edit it in a drag-and-drop editor.
- What is included: hosting, since the tool comes with a web host's plans, and AI tools for copy and images.
- What you handle: reworking the first draft, element by element, and making sure the generated copy is right for your business.
- The right pick if: you want an automatic starting point and have the time to adjust it yourself.
3. Wix: templates and a free-form editor
- How the site gets built: you start from a template, or from a version made by its AI assistant, then place every element wherever you like in the editor.
- What is included: hosting and a large app market (booking, online store, blog).
- What you handle: the layout, the copy, and choosing and setting up the apps you add.
- The right pick if: you want to control where every element goes and add features over time. We compare this approach with ours on the page BeeVitrine vs Wix and WordPress.
If dragging blocks around puts you off, read Build a website without drag-and-drop.
4. Squarespace: polished templates
- How the site gets built: you pick a template, or follow a guided flow that suggests a layout, then edit the sections and blocks.
- What is included: hosting, plus online selling, scheduling and blogging features depending on the plan.
- What you handle: your copy and images, which make or break such a visual template.
- The right pick if: looks matter a lot in your line of work (photographer, maker, upscale restaurant) and you are ready to write and polish every page.
5. Carrd: a single page
- How the site gets built: you put together one page, from a simple template.
- What is included: hosting for that page; the tool only makes one-page sites.
- What you handle: all the content of the page, and its limits: one page cannot answer as many searches as several.
- The right pick if: an online business card is enough, or a link to put on your social profiles.
6. WordPress: the open-source software
- How the site gets built: WordPress is open-source software you install with a web host, or use on WordPress.com. You pick a theme, then add plugins for each feature.
- What is included: anything is possible, but everything is yours to manage.
- What you handle: hosting, updates to the software, theme and plugins, backups and security.
- The right pick if: you have a specific need no ready-made tool covers, or someone to maintain the site over time.
7. Webflow: a designer's tool
- How the site gets built: a design canvas built on the concepts of code (boxes, classes, styles). You build each page with great precision.
- What is included: hosting and a content manager for repeated pages (articles, projects).
- What you handle: designing each page, which takes some web design know-how.
- The right pick if: you are a designer, or you work with an agency that uses it. To know when an agency is worth it, see BeeVitrine vs a web agency.
How do you choose your website builder?
- 1How much time can you spend on it? If the answer is "almost none", rule out the tools where you build the page yourself.
- 2Do you need to sell online, with a cart? If so, you need an online store: Wix, Squarespace or WordPress with a store plugin. A business website presents what you do and brings you inquiries.
- 3Who will write the copy? An empty template says nothing about your trade. If you do not like writing, pick a tool that does it from your information, or plan for someone to do it.
- 4Who will maintain the website a year from now? Hours, prices, photos: a website needs keeping up to date. The more open the tool, the more that upkeep falls on you.
Which tool is simplest, with no code and no drag-and-drop?
All seven tools work without code. What sets them apart is what is left to do after you sign up. Ranked from the least to the most work for you:
- 1BeeVitrine: you answer the questions of your industry, and the site is written, laid out and hosted. Nothing to place with a mouse: to change the look, ask for a new version, or another layout for a single section.
- 2Hostinger Website Builder: an automatic first draft, then a drag-and-drop editor to rework it.
- 3Carrd: a single page, quick to set up, but the copy and blocks are still yours to do.
- 4Squarespace: polished templates whose copy and photos you replace.
- 5Wix: everything is placed by hand, the phone version included.
- 6Webflow and WordPress: no limits with a professional, but building and upkeep fall to you.
If dragging blocks around puts you off, read Build a website without drag-and-drop.
Which mistakes should you avoid when choosing?
- Choosing by features rather than by the time you have. A powerful editor stays empty if no one has time to fill it.
- Forgetting the copy. Google and your customers read what the page says; a beautiful template that says "Welcome to our website" does not get you found.
- Ignoring phones. Most of your visitors arrive on mobile: check how it looks on a phone before you choose.
- Picking an online store to present services. If customers call or message you, a clear business website does better than an empty catalog.
The bottom line
- You do not want to set anything up: a tool that starts from your answers, like BeeVitrine.
- You want an automatic start, then to adjust everything: Hostinger or Wix.
- Looks come first and you have the time: Squarespace.
- One page is enough: Carrd.
- A custom need, or someone to maintain it: WordPress or Webflow.
To see what the first approach looks like for your business, browse the industries and their questions, look at example websites, or build your website for free.
Frequently asked questions
What is the best website builder for a small business?
There is no single best one. The right tool depends on how much time you want to spend and what you need: a business website with nothing to set up, a fully custom site, a single page, or an online store with a cart.
Can you build a small business website without coding?
Yes. All seven tools in this comparison work without code, except to go far with WordPress or Webflow. The real difference lies elsewhere: who writes the copy and who builds the pages, you or the tool.
Do I need a business website or an online store?
A business website presents what you do, your prices and your hours, and brings you calls and messages. An online store is for selling products with a cart and checkout. A service business almost always needs a business website.
Does a website built with AI rank well on Google?
Google does not judge a website by how it was produced, but by how helpful it is to the reader. A website that clearly states your trade, location, services and hours has solid foundations, whether you wrote it or a tool did.
How long does it take to build a small business website?
It mostly depends on the time spent writing and laying out. With a tool that starts from your answers, like BeeVitrine, a first version takes about 5 minutes; with a free-form editor, count the time it takes to build each page yourself.
Do I have to write AI prompts to build my website?
Not with every tool. Some start from a free description you write; BeeVitrine asks concrete questions about your industry, services, prices, hours and town, and builds the site from your answers.